Confidence is about yourself, while enthusiasm is about something else. Confidence is impressive, while enthusiasm is infectious. Confidence is serious, while enthusiasm is fun. And fun wins.
The three of us spend a lot of time reading about the future of our industry, struggling over strategic decisions, business contracts and windowing strategies, but you know what? Great creative has a way of solving a lot of those problems. You could solve every business problem if you could just do fantastic work on the creative front. And that’s hard. That’s hard to do consistently year in and year out and that’s the challenge of being a consumer brand - you have to make things that they really, really love.
People born to the internet age don’t describe things as digital – cameras are just cameras, not digital cameras.
Rivver | LAMU
25 portraits creating 25 different mini-stories. Every person and every eye is shown behind a surface: glass, plastic, water, etc. Its an outside-in view on all these characters.